Automated Content Curation

Curating has never been faster or easier than with the fully automated content curation engine of Spinjutsu Studio Pro that can produce a completely finished curated article in about two seconds.  Unlike other content curation tools that still leave you still having to write the document yourself, we truly fully automate the entire creation process.  We create the introduction, provide additional material around the subject, create a lead-in and quote an industry blog while providing proper credit, and finish things off with a conclusion.  All of that happens with the simple push of a button – and you can even use our automation tool to supply your blogs with a steady steram of curated content on an on-going basis!

It’s so simple to use that all you have to do is first provide a list of RSS feeds from which you’d like to curate (and have legal right to do so – a condition in our terms), and simply check the box indicating that you want your created article(s) to be curated.

What is Curation

Content curation is the process of creating a piece of content that contains content from other sources – giving them due credit – while presenting your own unique view on a subject.  Once upon a time, this had to be performed manually.  Depending on the complexity of the desired end-result, a very skilled professional accustomed to doing the work might be able to create a curated article in as little as twenty minutes.  Spinjutsu can do it in a couple of seconds.  

Why Would I Want to Curate Content

There are two main reasons that people curate content instead of simply writing their own traditional blog post from scratch:

  1. It’s often faster than writing your own completely independent work, since part of your piece consists of content already written by other people;
  2. It creates relevance within your industry for your blog by referencing other well-known blogs that search engines already like.

How Does It Work

The Spinjutsu Studio Pro curation tool will randomly choose one of the RSS feeds that you’ve provided, select a post in that feed, and then select a paragraph within that post.  We then use special tokenized spintax to reference the source and author while quoting the chosen paragraph in the article that Spinjutsu creates for you.  The curated paragraph is randomly inserted as either the second or third paragraph.  Our quoting logic also has many different formats for exactly how the source is cited so you’ll get a lot of variety and avoid patterns.  Typically in about two seconds, you have a finished, curated piece of content that properly credits the source.  This can be even be fully automated to keep your IFTTT networks supplied with an on-going, steady stream of drip-fed curated content.

The list of feeds is defined at the subcategory level.  To give an example, we have a top-level category of digital marketing, with such subcategories as SEO and Web Design.  In that example, SEO and Web Design would each have their own different list of RSS feeds that you can define so that you are able to be as precise as you’d like.

Note that Spinjutsu can currently only curate content for those industries for which we have our own spintax content.  This may be expanded to work with other content sources like ArticleBuilder, but it’s more complex since the categories don’t match up 100% so we aren’t committing to that this early.  What we may do is allow the user to supply a “one-off” list of RSS feeds to use for that specific Project.

What Are the Benefits

Though we’ve mentioned these things already, sometimes it helps to call them out:

  1. You can create a curated article in a couple of seconds.  The exact time needed depends on your PC, Internet connections, speed of the remote host, etc.  Even if you then manually adjust the final piece to your liking before posting, this cuts your production time way down from the 20-30 minute industry average.
  2. Curated content helps increased the relevance of the blogs on which it’s posted by referencing other blogs within the same industry;
  3. It’s less work than creating an article of the same length from complete scratch.

Is Content Curation Legal

We aren’t lawyers and can’t provide legal advice, so we can’t answer that question.  All we can say is that it can be, but like everything online, it depends on exactly what you do and how you do it.  We do know that you can definitely curate in ways that are illegal and can get you into trouble.  We also know that people are curating content all over the web every single day without a problem.  The last thing we want is for one of our users to get in trouble, which is why we’re telling you up-front how our software works so that you can make an informed decision and decide for yourself if it’s a risk you wish to assume, and how you want to use that capability.  Much of it boils down to how much of the final work is your own content versus someone else’s and whether you are presenting your own unique view on the subject.

What Are the Risks

You should consult your attorney about legal and financial risks, but we can tell you about other possible things you could run into if you don’t manually review the article before publication.  To be clear, while we allow you to run content curation in batch mode and create oodles of curated articles with the push of a button, we don’t recommend it.  The reasons are as follows:

  1. The quoted content may say something that contradicts your normal view on a subject;
  2. The quoted content may say something inflammatory or otherwise be of such a nature as to provoke unwanted social reaction and/or result in criminal and civil legal proceedings against you;
  3. The quoted content may simply not make sense within the context of the article;
  4. You may not like the wording of the spintax modules used to construct the final piece.  In such case, you are welcome to edit them to say whatever you want.

When using Spinjutsu manually, if you don’t like the way something reads, all you have to do is push a button and you’ll get a brand-new curated article in a couple of seconds.

Our Recommendations

Our software is simply a tool that can be used for either good or ill effect, depending entirely on how you use it.  To help you have the best possible experience, these are our recommendations:

  1. Consult your attorney and be sure that what you plan to do, and how you plan to do it, is legal and doesn’t create risk for your business that you aren’t willing to assume;
  2. Get written approval from blog or content owners before using their written text or graphic images;
  3. Be sure you really have the rights to use any images;
  4. Manually review all work before publication to be sure that it says exactly what you want, only what you want, and that you are in complete agreement with everything it says;
  5. Curate blogs that you own and control if you want to get some of the benefits while reducing the potential risk associated with quoting other sources;
  6. Familiarize yourself with the various formats and quoting language used by creating and reviewing test articles, and then make any adjustments to the spintax so that it reads the way that you want.  (Disclaimer:  Problems resulting from user-modification of supplied content are not covered under any support agreement.)
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